GTM ClubA value proposition is not a feature list. "AI-powered sequencing" is a feature; "your SDRs book 30% more meetings from the same list" is a value proposition, and only if it is true for that persona.
Each persona in the buying committee needs its own: the SDR wants fewer hours on research, the VP wants pipeline coverage, finance wants a lower cost per meeting. One product, three value propositions, three sequences.