GTM ClubThe courses
Learn the craft. On the job.
Self-paced courses taught by operators who run the motion, not retired gurus. You leave with a working artifact, not notes.
Courses
AI Signal-Driven Outbound
Build one live signal agent feeding one evergreen campaign, with an AI-drafted opener wired to the signal. About an hour, then it runs while you do everything else.
8 modules · self-paced
315 replies · 5.7% · under 10 min of setup
Lead sourcing
Find who is worth your time in the first place.
Coming soon
Copywriting masterclass
Go deep on the message layer from Module 4.
Coming soon
Multichannel sequencing
LinkedIn plus email plus calls, without over-engineering.
Coming soon
Discovery calls
Turn replies into signed deals.
Coming soon
Inside the course
📡 AI Signal-Driven OutboundCold open
The 315-reply, 5.7% campaign that took under ten minutes to set up, and why it worked.
Your one-shot blast is the problem, not your effort
What a Sunday CSV blast really costs your domain, and the 40-row exercise that proves it.
The Signal Tier List
Sixteen intent signals ranked S to B, live. Why stacking beats collecting.
Which signal should YOU turn on first?
Pick the one signal to turn on first, with a decision tree and the One Signal Test.
The signal is not the message
The four ingredients of an opener that earns a reply, and the AI prompt behind them.
The Roast
Real signal-based outreach graded live on a VP's inbox. The misses teach fastest.
Build your first live signal agent
Wire a live agent to an evergreen campaign with an AI opener, then flip it always-on.
Launch your live signal-driven campaign
Ship it: one live agent, one evergreen campaign, real leads. The course deliverable.
Self-paced
Short lessons you watch on your schedule, then come back when you have shipped something.
In public
Every module ends in the community thread. Post your work, get it pulled apart by operators.
One artifact
You finish with a live signal agent running, not a certificate. The deliverable is real pipeline.
Everything runs on Circle.
Lessons, discussion and your workbook live in one place. Members get access on day one.