Copywriting

Writing a message a busy stranger reads to the end and answers. Short, specific, about them, with one clear ask.

Good outbound copy has a shape: an opener that proves the email is for this reader, one observation or problem in their words, one line on how you help, and a question that is easy to answer. Under a hundred words, no adjectives, no "I hope this finds you well".

Copy is the most visible outbound skill and the one people blame first, but it is the last lever to pull. A perfect email to the wrong list gets no reply; an average email to a hot signal does.