GTMap · Concepts

Pipeline

The set of open opportunities, weighted by stage. The number everyone upstream of revenue is actually accountable for.

Pipeline is the output of outbound and the input of sales. An SDR is measured on what they add to it, an AE on what they convert from it, a Head of Sales on whether there is enough of it to hit the quarter.

It is only meaningful with honest stages. A pipeline full of "discovery call booked" deals that never progress is not pipeline; it is a to-do list.