GTM ClubRun your outbound from Claude or ChatGPT.
You research and write in your AI, then switch tools to launch. This course plugs lemlist into the chat you already use. Below is what that looks like: pick a module and watch it run.
Module 0 · Three emails, three lost deals
Win back the three deals we lost this spring. Use what each of them said on the call.
HubSpot · search_crm_objects3 closed-lost dealsClaap · search_recording_transcripts3 calls readlemlist · create_campaign_with_sequencesaved as draftThree emails, in draft, waiting for you. None of them could come out of a template: each one quotes what the person said on the call, months ago.
- Thomassaid no in JuneLegal wouldn’t read our DPA
- Priyasaid no in MayNo budget
- Dansaid no in AprilHe’d build it himself
About 10 minutes, without opening the CRM, a call or lemlist. Open Module 0, free →
Module 1 · How lemlist plugs into your AI
How is my best campaign doing this month?
I can’t see your campaigns. Export a CSV or send a screenshot and I’ll read it.
lemlist · get_campaigns_statsevery campaign read“Best” depends on what you measure. Here is the campaign with the most replies, the one with the best reply rate, and the smaller ones worth a look.
An MCP is the logins you forgot to give your sharpest colleague. lemlist exposes 150 tools through it. Open Module 1 →
Module 2 · Connect the MCP, then add context and skills
Connect the lemlist MCP for me. Then show me our business context.
lemlist · get_team_inforight teamlemlist · get_business_contextreadConnected. From now on every prompt knows your ICP tiers, your personas, your buying triggers and your copy rules. You write them once.
- The handsthe lemlist MCPconnected
- The contextyour business, saved onceread in every chat
- The experts38 lemskillsinstalled
Five minutes in Claude, ChatGPT or Claude Code. Open Module 2 →
Module 3 · Domains, mailboxes and deliverability
I want to reach 3,000 leads over 6 weeks with 2 SDRs. Size my infrastructure.
lemlist · calculate_infrastructuredoneSending peaks at about 284 emails a day. Here is what that takes. Want me to find the domains? I ask before every purchase.
In the video: 3 domains bought, 9 mailboxes ordered and DNS configured, 8 minutes from nothing. Open Module 3 →
Module 4 · Win back lost deals with their own words
Review the calls for these 3 lost deals. Give me the real reason they didn’t buy, with the exact sentence.
Claap · search_recording_transcripts3 calls readYour CRM holds two words per deal. The calls hold the reason, in their words, and a date to come back.
- CRM: lack of budgetBrightDesk“Our CFO froze every new vendor until Q4 planning. That starts in October.”
- CRM: competitionRouteWise“If our router doesn’t cut the bill 20% by the end of Q3, we’ll talk again.”
- CRM: limited featuresLedgerLineNo pilot until legal reads the DPA. The blocker shipped in September.
10 minutes 45 seconds from “get my lost deals” to a campaign ready for review. Open Module 4 →
Module 5 · Build a prospect list, then personalize it
Turn our Tier 1 ICP into a People Database search. Then add our buying triggers, one at a time.
lemlist · get_business_contextICP and triggers readlemlist · people_database_search_count4 searchesA title tells you who someone is. A trigger tells you why they’d care this month. Every time the count drops, you gain a reason to write.
Then one personalised first line per lead, with a fallback when nothing specific is found. Open Module 5 →
Module 6 · Find what works in your campaigns
Compare reply rates by channel for this campaign.
lemlist · get_campaigns_statsall steps readSame message, 28 times more replies on one channel. You would not see it clicking through reports one at a time.
Next prompt in the module: rewrite the weakest step and save it as an A/B test. Open Module 6 →
Module 7 · The Monday routine
Build my Monday outbound brief. Don’t send, launch or delete anything.
lemlist · get_inbox_conversationslast 14 dayslemlist · get_call_activitiescalls readlemlist · create_tasks11 createdHere is your Monday. I saved it as a routine: next week it is waiting for you.
- 1 replywith buying intent, never answeredIt arrived a Friday at 6pm
- 11 callbackspeople who said when to call backNow tasks, on the right date
- 12 of 157open tasks are still liveOrdered for today
A routine you have to remember dies in week three. This one shows up on its own. Open Module 7 →
Module 8 · A full campaign from zero
Find CTOs who started less than 6 months ago at US AI agent startups. One reason per person, then build the campaign.
lemlist · lemleads_searchtop 5 shownlemlist · create_campaign_with_sequencedraftlemlist · create_ai_variable_prompt6 columnsOne sentence you review by hand, the whyNow, feeds every step. The campaign refills every Monday and never launches without you.
- LinkedIn visit
- Invite, no note
- Email 1, built on the whyNow
- Accepted? LinkedIn message. If not, call, then WhatsApp
- Email 2, same thread
Every generated line is checked against your own eight copy rules before you read it. Open Module 8 →
claude mcp add --transport http lemlist https://app.lemlist.com/mcp
That line is the whole install in Claude Code. In Claude and ChatGPT it is a button. Module 2 covers all three.
What you leave with
Six things running on your own account.
Your AI, plugged into lemlist
Connector live in five minutes, and your business context saved once.
A sending setup that lands
Domains and mailboxes sized for your volume, DNS configured, deliverability audited.
A win-back campaign
One email per lost deal, built on what they said on the call.
A list with a reason per lead
Your ICP as a search, narrowed with triggers until every name has a why.
A Monday brief that runs itself
Missed replies, callbacks, coaching and weak steps. Scheduled.
A full campaign from one sentence
Four channels, checked against your own copy rules, in draft until you say go.
How you get in
Free, in about a minute.
Watch Module 0
It plays on the course page. No email, no account.
Enter your email
We send a six-digit code. No password. Your progress is saved from there.
Join the club if you're not in
The GTM Club is a free Slack for people who run outbound. Join, come back to the tab, and every module opens.
Questions
Is it really free?
Yes. Module 0 plays right here with no sign-up. The other eight modules open for members of the GTM Club, and joining the club is free: no card, no trial, no upsell halfway through.
What do I need?
A lemlist account (any plan, the free trial works) and Claude or ChatGPT (any plan, the free one too). HubSpot and Claap show up in one demo, but you can paste your lost deals and call notes instead.
Will Claude send anything without asking?
No. Campaigns stay in draft until you say go, and Claude asks before anything that sends, spends credits or deletes. You see every action it takes.
How long does it take?
About 82 minutes across nine modules, most under ten minutes. Every module ends with one thing to do today. Do them in order and you have a campaign live within a week.
Who is it for?
Founders, AEs and SDRs who already research and write in an AI, then paste the result into another tool to launch. If someone else owns your domains and mailboxes, skip Module 3.
How do I get in after Module 0?
Enter your email on the course page and type the code we send. If you are already in the GTM Club Slack, every module opens. If not, join (a minute), come back to the tab, and it opens on its own.
Are the conversations on this page real?
They are the prompts, tools and results from the course videos, shortened. The account in the videos is a demo company, so the deals and leads are fictional. The tools are real.