How to wire Claude into an outbound engine
Have Fable build your entire outbound campaign in 60 minutes, with the lemlist MCP
We handed our entire outbound to Claude. The AI built the list, ran the research and wrote the emails.
The lemlist MCP turned it into a campaign that actually sends: it enriched what Claude found into verified contacts, sequenced the outreach across email, LinkedIn, call and WhatsApp, and ran it on real infrastructure, whether you load one contact into it or hundreds.
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The chain that books meetings with Claude & lemlist
Everything here produces one outcome: a meeting with someone who is glad you wrote. The 80/20 sits in how the effort splits. Steps 1 and 2 run wide and cheap, because finding a market and making it reachable is bulk work. Steps 3 to 5 run deep on the few accounts that justify an hour, because that is where the reply is won.
Claude reads and writes. lemlist enriches, sequences and sends. The MCP hands one off to the other with nobody in the middle holding a spreadsheet, which is the only way either of them reaches full strength.
The setup on stage: we sold Quotaflow, commission and quota-plan software, into freight brokers in Chicago, with Vanta as the single account worth real effort.
- Context
- Find
- Enrich
- Research
- Write
- Sequence
- Meetings
Claude reads and thinks
lemlist enriches, sequences and sends
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lemlist, once and for all
Load your company brain
WhyLoading your company into lemlist once means every later prompt can stay short, because the tool already knows what you sell and who you sell it to. Without it you paste the same context into the sourcing, the research and the sequence, and the output varies with how much you remembered to type that day. You point it at your website rather than writing the document yourself.PromptMy company is [paste your company website]. Go and read it, then build my AI context from what you find there. Cover: - What we sell, our positioning and our core offerings, in the words a customer would use - Our value proposition, and the specific pain each part of it removes - Who we serve: segments, company sizes, geographies - Our ICP ranked in tiers, with why each tier buys and where to find them - Our buyer personas: titles, what they own, their KPIs, their personal pains, what kills a deal, and the channel they actually answer on - The buying triggers worth reaching out on, and where to spot each signal - A messaging angle per persona: the tension, the hook, the call to action - How to handle our most likely objections - Our competitors, including where we honestly lose - A cold call talk track: opener, reason for the call, pain probe, proof, ask - A glossary of every term a new rep would have to look up Use our customer stories and any numbers you find on the site as proof, and never invent one. Tell me what you could not find. Then update my AI context with the result.
OutputA company context every later step reads from on its own: positioning, ICP tiers, personas, buying triggers, messaging angles, objections, battlecards, a call track and a glossary. From here, "I work for quotaflow.ai" is a complete brief, and lemlist fills in the rest. Read it once and fix what the site could not tell it. Read the full company brain -
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Claude
Find the market
WhyWe used Google Maps because that is where Chicago freight brokers happen to be listed. The same method works on any source where a market has already gathered, whether that is an association directory, a conference exhibitor list, a marketplace or a job board. What carries the result is the instruction: it names the source, sets what counts and what does not, lists the columns you want, and forbids guessing. That last rule is what keeps invented emails out of the file and your bounce rate down.PromptCreate a spreadsheet called "Chicago Logistics List" in my Sales-Intel folder with these columns: Company, What they do, Phone, Contact email, LinkedIn URL, Website. Then open Chrome, go to Google Maps and search "logistics companies Chicago". For every result that is a freight broker, 3PL or forwarder (skip movers, warehouses and parking lots), open the listing, take the company name and phone, click through to the website, write one line on what they do in your own words, take the general contact email from the contact page (leave the cell empty if there is only a form), and copy the LinkedIn company URL from the site footer. Never guess an email or a URL. Fill one row per company. Stop at 15 companies and tell me which fields you could not find.
Output15 companies with name, phone, website, LinkedIn and one line on what each one does, plus an honest list of the fields it could not find. See the 15 companies -
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lemlist
Enrich the list
WhyClaude leaves gaps rather than inventing data, so the file arrives with missing emails, missing profile URLs and no named contacts. lemlist fills those from its own database and finds the person behind each company, and it does it inside the tool that will send, which is what removes the export and re-import in the middle.PromptHere is a list of logistics companies in Chicago. Some emails and linkedin company URLS are missing. Create a company list for this called 'chicago logistics to enrich', then enrich all missing data
Find every freight broker, 3PL or forwarder in Chicago and add them to a company list called 'Sales intel - Freight logistics'. Completely skip movers, warehouses and parking lots. In the company list columns, include the Company, What they do, Phone, generic email, LinkedIn URL, Website. Enrich columns until you get 15 lines with all contact email, linkedin company URL and phone number Now for each of these companies enriched (the 18) find through lemlist the profile of the owner on linkedin and enrich it with an email. Put the results in a contact list called "chicago logistics owners"
OutputA contact list with no blanks and verified emails, already inside the tool that sends. Given the brief alone, lemlist sourced 18 companies and their owners from scratch. -
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Claude
Understand the account, then the people
WhyOn accounts worth real effort, the opening line has to reference something the company is dealing with this year, and that rarely sits on the homepage. It comes from funding news, a leadership change, an earnings call or a competitor move, with the sources attached so you can check every claim. The second half narrows from the company to the individual, because the person who replies has their own remit and their own way of writing.PromptWe sell Quotaflow, commission and quota-plan software for sales organizations that run several segments (SMB, mid-market, enterprise) on different comp plans. Reps see their earned commission the day a deal closes, and finance stops rebuilding statements in spreadsheets. Here is our website: quotaflow.io. One of my top target accounts is Vanta. Their website is vanta.com. Please research this company and help me understand: - Their top 3-5 business goals and strategic priorities for this year - Recent developments in the last 12 months: funding, acquisitions, leadership changes, product launches, expansion, earnings highlights - Their main competitors and where they are winning or losing in the market - How my company's products and services could support each of their goals directly - Any direct quotes from their executives (CEO, CRO, CFO, CTO) from interviews, press releases, earnings calls, or public statements that reveal how they think about their priorities Cite every source. Be specific. I need to verify everything you share.
Now tell me who are the key executives at Vanta most responsible for driving these priorities. For each leader, I need their role, what they own, and any public statements or actions (interviews, press releases, LinkedIn posts, podcast appearances) that show how they think about their goals. I want to understand who owns what and how they think.
I researched Vanta and found these strategic priorities and key executives. Here is the research: [paste the Perplexity output] Now I need you to go deeper on the people. Use Chrome to browse the LinkedIn profiles of the executives most relevant to what I sell: Stevie Case, Chief Revenue Officer; David Eckstein, Chief Financial Officer; Christina Cacioppo, CEO and co-founder. For each person: - Browse their full LinkedIn profile, not just the summary - Read their recent posts and comments from the last 60 days - Note what topics they engage with and what language they use - Capture any statements that reveal their priorities, frustrations, or goals - Assess their communication style: formal or casual? Data-driven or story-driven? Direct or diplomatic? - Record their LinkedIn URL Save everything as a document called "Vanta - Decision Maker Intel" in my Sales-Intel folder. Include the Perplexity research at the top so everything is in one place.
In the demo team, find company vanta.com Find salesops people I might know at Vanta Right, push Wiktor to a dedicated lemlist campaign Consider that in this cockpit I work for quotaflow.ai, store in a variable why Vanta might be interested by Quotaflow and why now especially. Build a full multichannel sequence using linkedin, email, call and whatsapp
OutputWhat this company is trying to do this year and which executive owns each piece of it, then one dossier per decision maker: what they own, what they push, the words they use, whether they write like a spreadsheet or like a person, and the profile link. Account brief, PDF Leadership deep dive, PDF Decision maker dossier, PDF -
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Claude
Write the message
WhyThe email is the only part of this the prospect ever sees, so it has to use the research without reading it back to them. The version that works references something true about them right now, connects it to a priority they personally own, and closes on an ask small enough to accept without convening anyone.PromptRead the dossier you saved for Vanta in my Sales-Intel folder. I want to reach out to Stevie Case, Chief Revenue Officer. Before writing anything, browse her LinkedIn profile in Chrome one more time. Check for anything she posted or engaged with in the last 7 days that I can reference. Then write me a personalized email that: - Opens with something relevant to her (her role, a recent post, a company development). Not "I hope this finds you well." - Includes at least one direct quote from a public source, with a link to where you found it - Connects what I sell (Quotaflow, commission and quota-plan software for multi-segment sales orgs) to a specific priority she is responsible for delivering - Sounds human. Clear, direct, no jargon. Like a peer reaching out, not a sales robot. - Ends with a soft ask. "Would you be open to a 15-minute call?" Not "Let me show you a demo." Also write a follow-up email for if I don't hear back within a week. In the follow-up, lead with a different angle from the dossier. Save both as "Stevie Case - Outreach" in my Sales-Intel folder.
OutputA first email and a follow-up on a different angle. Two emails a peer could have written, not a template with a first name dropped in. Both emails, PDF -
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lemlist
Sequence it across every channel
WhyReplies rarely come on the first touch, or on the channel you happened to choose, so the message has to become a sequence running across email, LinkedIn, calls and WhatsApp with the follow-ups already written. Because the company context is loaded, each step pulls the angle that fits the persona it is addressing without you briefing it again.PromptCreate a campaign in which I will be able to put all CROs I have good reasons to contact. This campaign should have placeholders to introduce personalization lines that will be generated everytime I add a new CRO to the campaign; so that it feels very personalized, but stays a system with predictable results. This campaign should include all linkedin, email, whatsapp and call steps. Now, find all relevant information on Stevie Case from Vanta, add all personalization necessary information to add her to the CRO outreach campaign. Remember I work at Quotaflow and use all the AI context you have. Find me someone that has a profile VERY close to Stevie's but in another company; find all relevant details and add them to the same campaign
OutputOne campaign with steps across email, LinkedIn, call and WhatsApp, follow-ups already written on a different angle, and placeholders the research fills for every new name you drop in. To prove it is a system and not a one-off, lemlist then finds a lookalike of Stevie at another company and adds them to the same campaign. Personal at 1 and at 500, still sending, replying and following up while you sleep. -
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The whole point
Book meetings
The chain is only worth building if it ends in meetings, and that is the number everything above gets measured against.
The gain is not volume. It is that each message carries a reason the recipient recognizes, and that when a meeting does land you can trace it back to the signal that triggered it, the prompt that found it and the step that sent it. That is what lets you run the same thing next week on a different market.
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