GTM ClubA company running Salesforce, Outreach and ZoomInfo has told you its size, budget and level of process without a single conversation. A company that just switched from HubSpot to Salesforce has told you it is scaling, right now.
Technographics feed both the ICP (who to target) and the signal layer (a tool change is a trigger). They come from enrichment providers, job posts, and the company's own website.