GTMap · Motions

Partner-led growth

A motion where other companies (agencies, integrations, resellers, communities) bring you the customer, in exchange for something.

Partner-led works when a partner already has the trust of your buyer and a reason to recommend you: an agency that implements your product, an integration your customer needs, a community your ICP lives in.

It is slow to build and cheap to run. The trap is treating it as free: every partner needs enablement, a clear incentive, and a first deal you helped close so they believe it works.