Tool · Lead Sourcing Masterclass, Module 2
Five questions that tell you whether a source is worth an afternoon, in about sixty seconds. Ask them before you spend the afternoon, not after.
The worksheet. Print it, or keep it open while you score. Half points allowed.
Printing it? first, it is kinder to your ink.
Name a source you use, answer the five, and the card fills in as you go.
The thing you're already using. It aces the least important one.
Same amount of effort as running a filter. Three and a half more R's.
This is the frame worth clipping. The asymmetry does the arguing.
Not everything has to score five. What you're looking to avoid is the ones that score one, because those are the ones that eat your Tuesday and give you nothing back. Module 2 scores two of them live and shows you why the answer is never the tool.
Module 0 plays right on the page, no sign-up. Seven modules, most under ten minutes, free for members of the club.